The blog

Practical AI and operations writing.

Notes on running a lean e-commerce operation, written from inside one.

AI & operations

What AI actually replaces when you're a team of one

A practical, unglamorous look at where AI tools genuinely save time running a small e-commerce operation, and where they don't.

8 min read
Operator notes

What I learned acquiring a physical food business

Lessons from stepping outside of software into a business with real inventory, real staff, and real margin pressure.

10 min read
Building in public

Why we build narrow Shopify apps instead of one big platform

The case for solving one problem precisely instead of bolting features onto a single sprawling product.

6 min read